Free Music Biz Webinar
HOW TO Build a Strategic Online Presence
Wednesday, Mar 12, 2025 | 11AM CST / 12PM EST
Register Now
Build Your Online Presence & Grow Your Fanbase!
Struggling to stand out online as an independent musician?
Your online presence is more than just posting—it's about creating a strategy that connects with the right audience and turns casual listeners into loyal fans.
In this webinar, you’ll learn how to choose the best platforms for your music, develop a content strategy that aligns with your brand, and use engagement techniques that actually grow your fanbase.
If you're ready to build an authentic, results-driven online presence that reflects who you are as an artist, this session is for you! Save your spot now and start building your music brand with confidence!
looking to amplify your music brand?
use my formula to...
Write a captivating artist story that resonates with your fanbase and captivates potential fans.
Choose the Right Social Media Platforms & Connect Them Strategically
Not all platforms are created equal—learn how to identify where your fans are most active and build a strategy that works for your unique music career. We’ll break down the strengths of Instagram, TikTok, YouTube, Facebook, and beyond so you can focus your efforts where they matter most.
Turn Followers into a Loyal, Engaged Fanbase
Having followers is one thing, but turning them into true fans who support your music is the real goal. Discover proven engagement strategies, content ideas that spark interaction, and ways to nurture long-term relationships with your audience.
Track What Works & Optimize for Growth
Posting without a plan leads to frustration and burnout. Learn which key metrics actually matter and how to analyze your performance so you can refine your strategy, improve engagement, and consistently grow your fanbase.
Presented by
Hi! I'm Anitra Jay
I'm a touring Singer/Songwriter based in Eureka Springs, Ar. My professional expertise ranges from public relations and marketing to event planning and graphic design. I'm passionately committed to creating unique and memorable experiences around music and that includes sharing what I've learned along the way with my fellow musicians. Music has taken me many places and my most memorable experience is appearing on HGTV's Tiny House Hunters as traveling musicians together with my husband. I hope to inspire other singer/songwriters like me to go for their dreams without needing a record label.
Have Questions?
We've got answers
Below, you'll find the most common questions musicians ask about the webinar. If there's something we didn’t cover, feel free to reach out—this session is all about helping you connect with your ideal fans and grow your music career!
What will I gain from attending this webinar?
By attending the "How to Create Your Artist Story" webinar, you’ll gain:
• Clarity on Your Unique Narrative: Learn how to uncover and define the key elements of your personal and artistic journey that make your story memorable.
• Tools to Build Emotional Connections: Discover how to use your story to deeply connect with your fans, turning casual listeners into loyal supporters.
• A Roadmap for Branding: Walk away with actionable strategies to incorporate your story into your music brand, social media, and marketing efforts to stand out in the crowded music industry.
• Confidence to Share Your Story: Develop the skills and mindset to present your story authentically, making it a powerful tool to grow your fanbase and elevate your career.
This webinar will empower you to turn your journey into a compelling story that resonates with your audience and sets you apart!
Do I need any prior marketing experience to benefit from this webinar?
Not at all! This webinar is designed for independent musicians at all levels. Whether you’re just starting out or looking to refine your approach, the strategies shared will be easy to follow and practical to implement.
Will there be any materials or resources provided?
Yes! As part of the "How to Build a Strategic Online Presence" webinar, you’ll receive a Social Media Content Calendar Template, a Platform Strategy Guide (what to post on each platform), and a Checklist: 30-Day Fan Engagement Plan These resources are designed to guide you through the steps to create an effective strategy for your online presence.
What if I can’t attend the webinar live?
No problem! If you can’t make it to the live session, you’ll still have access to the replay for up to 48 hours after it airs. After that, the replay will only be available to members or as part of the Music Branding Webinar Series, which you can purchase for just $27 to access all webinars in the series. Be sure to sign up now so you don’t miss your chance to watch the replay before it becomes part of the paid series!
