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Establish The Foundations of Your Music Business Today
HOW TO
Define YOUR IDEAL Music Audience
A Webinar for Independent Musicians
Wednesday, Jan 8, 2025 | 11AM CST /12PM EST
Learn strategies to target and identify the people who would most likely resonate with your brand, style and music. So that you can focus your marketing efforts where it really matters.
looking for a loyal fanbase?
use my formula to...
Identify your ideal fans, connect with them authentically, and grow your music career with a clear marketing strategy
pinpoint your audience Demographics
Learn how to identify who your fans are by exploring key demographic details like age, gender, location, and more. Discover why understanding these foundational traits is crucial to connecting with the right listeners.
map online behaviors and hobbies
Uncover where your fans hang out online, what they engage with, and their interests beyond music. This step will help you find your fans where they’re most active and craft content that resonates.
build a fan avatar and marketing strategy
Bring it all together by creating a detailed fan avatar—a profile that represents your ideal fan—and use it to design a marketing plan. You'll leave with actionable strategies to effectively reach and grow your audience.
Presented by
Hi! I'm Anitra Jay
I'm a touring Singer/Songwriter based in Eureka Springs, Ar. My professional expertise ranges from public relations and marketing to event planning and graphic design. I'm passionately committed to creating unique and memorable experiences around music and that includes sharing what I've learned along the way with my fellow musicians. Music has taken me many places and my most memorable experience is appearing on HGTV's Tiny House Hunters as traveling musicians together with my husband. I hope to inspire other singer/songwriters like me to go for their dreams without needing a record label.
Your strategies work! They are practical, genius, and most of all, you make me feel like I can do it.
Ben D. | Musician
Have Questions?
We've got answers
Below, you'll find the most common questions musicians ask about the webinar. If there's something we didn’t cover, feel free to reach out—this session is all about helping you connect with your ideal fans and grow your music career!
What will I gain from attending this webinar.
You’ll learn a step-by-step formula to identify your ideal fans, understand their interests and behaviors, and create a clear strategy to connect with them. By the end, you’ll have actionable tools to grow your fanbase and market your music effectively.
Do I need any prior marketing experience to benefit from this webinar?
Not at all! This webinar is designed for independent musicians at all levels. Whether you’re just starting out or looking to refine your approach, the strategies shared will be easy to follow and practical to implement.
Will there be any materials or resources provided?
Yes! You’ll receive a worksheet to help you map out your fan avatar and marketing strategy during the webinar. Plus, there will be actionable takeaways you can start applying right away.
What if I can’t attend the webinar live?
No problem! If you can’t make it to the live session, you’ll still have access to the replay for up to 48 hours after it airs. After that, the replay will only be available to members or as part of the Music Branding Webinar Series, which you can purchase for just $27 to access all webinars in the series. Be sure to sign up now so you don’t miss your chance to watch the replay before it becomes part of the paid series!
