Independent Musicians...

Stop Saying Yes to “Free” Performances

That Don’t Benefit You

Ever been asked to perform

“for exposure”?

And somehow…

* It’s for a “good cause”

* There’s “no budget”

But they still expect you to show up fully prepared

And you’re left thinking:

“I don’t want to say no…

but this doesn’t feel right.”

Let's Shift the Perspective!

You’re not being asked to perform for free.
You’re being invited into an undefined agreement.

And that’s where most artists lose.

This Promotional Performance Checklist helps you:

  • Know exactly what to ask for before you say yes

  • Reframe “free” into a value exchange

  • Protect your time, content, and revenue

  • Turn performances into real growth opportunities

What's Inside?

Inside this free checklist, you’ll learn how to:

  • Position yourself as a featured artist, not background entertainment

  • Gain access to the audience (emails, visibility, follow-up opportunities)

  • Set up your on-site presence (merch, content, support team)

  • Capture content and marketing assets from every performance

  • Create monetization opportunities—even when you’re not being paid

  • Leverage sponsorship opportunities to generate income

Earn Value From EVERY Performance,

Even the "Free" Ones

If you have been navigating free performance requests with uncertainty, this is the tool for you!

No spam. Just tools to help you grow as an independent artist.

Created by...

Anitra Jay

Music Career Strategist

Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly in the United States.

Her music is a sultry down to earth blend of soul, pop, and gospel.

Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts.

In addition to business coaching, Anitra Jay is the creator and managing editor of TheCraftyMusician.com an online resource for independent artists to hone their business development skills to make a living, doing what they love.