Music Branding Course For Independent Musicians
Transform Your Artist Image to Get More Fans, Sell More Music, Get More Gigs, Fill More Seats, and Make More Money
Attract Your Ideal Fans | Build a Loyal Fanbase | Get More Exposure in the Industry
Watch course instructor, Anitra Jay share a brief description of what you will learn from enrolling in this course...
Transform Your Artistic Persona and Make Your Music Stand Out
Do you have great music, but just don't know the best way to get it out there or the best way to reach your true fans? Maybe you don't have an audience yet? Or maybe the fans you do have are not really engaged and don't buy your music or come to your shows. All of these issues are prevalent among independent artists and they all can be resolved with good artist development.
This course will help you take your music to the next level by teaching you how to sharpen your brand, your image, and the way you present yourself and your music to the public. Learning how to properly present yourself will positively impact your ability to relate with your true fans.
In Return, You'll Be Able to...
Create an artistic persona that resonates
Promote your music more effectively to the right peopleBuild a loyal fanbase
Get the attention of industry professionals
Build a profitable music career
Who is this course for?
New independent artists just starting out
Intermediate artists looking to boost their level of engagement with fans
Any artist wanting to learn how to inspire their fans to be superfans
Seasoned independent artists looking for fresh ideas
Creating a Music Persona that SELLS
This course will teach you how to create a music persona that sells. At the end of this course you will have a unique artist identity and cohesive branding across all of your platforms. This will give you a launching pad to attract and engage the right fans with the right messaging as well as get the attention of media representatives, talent buyers, booking agents, and other industry professionals to move your career forward. You will learn...
Why your image is so important and how to use it to spark engagement with various audiences
Principles of artist development that mainstream artists use to capture the attention of their fans
How to build an email campaign and strategy that will keep your fans engaged
How to converse with people on social media and inspire them with natural charm
How to make an impact with your artist image during live performances
How to use your artist image to get more career opportunities and for making meaningful connections
Here's
what you're
going to learn
How you can attract your true fans…without having to spend $100s or $1,000s on advertising.
How you can create a community of supporters around your music using this Practical Branding Approach …without having to be over sales-y, and without feeling lame or like a gimmick…
The counter-intuitive way to brand yourself as a legitimate artist so you can get the attention from talent buyers, booking agents, and media representatives you deserve…
The 5 Keys to Generating a Buzz ...
How you can stand out from the crowded and oversaturated pool of independent artists...
Why do you need Artist Development?
Artist Development provides you with a neatly packaged product to sell to an intended audience. It provides clear messaging that speaks to a target group of people in order to promote specific behaviors and invoke specific feelings within them. If done right, artist development can make your artist identity serve as a magnet that attracts a specific type of fan in large numbers.
TESTIMONIALS
Jasmine Turner
Singer/Songwriter
"I've learned and accomplished more with Anitra than I have trying to self teach by way of books and the internet."
Dawn Jones
Owner, Pressed Fresh PR
"I especially loved the sections about social media, putting your brand into your show/after show, and developing your artist image. This course is very insightful and will be very influential and helpful to artists!"
Sierra Madre
Musician
"Anitra encouraged me to think outside the box when trying to get fans involved, how to be consistent on social media, and not to overwhelm myself by trying to do too much at once."
Curriculum
Introduction
• Who is Anitra Jay
• What you need for this course
Week 1: Understanding Branding Psychology
Here's where you'll learn the foundational principles behind Artist Development.
• What exactly is Artist Development?
• What Value Does Artist Development Bring to Artists?
• The Psychology Behind Branding and What Musicians Can Learn
• Understanding the Psychology behind Branding: Your Own Experience
• Week 1 Takeaways
Week 2: Define Your Artist Image
Let's dive deeper into your artist story and create a tangible brand that your audience can feel and relate to.
• Let's Define Your Image
• Refine your Image into a Complete Story
• How to turn your Image into a Marketable Product
Week 3: Put Your Artist Image Into Practice (Like the Pros)
In this series, we'll be breaking the larger story down into bite-sized pieces so that you can find talking points to engage with your audience more authentically. We'll also discuss how to invoke your artist image and how artist development shows up in your live performances.
• Use Elements of Your Story to Relate/Resonate Directly With Your Audience
• How and Where To Invoke Your Artist Image
• Create Your Artist Image Talking Points
• Live Performance Primer (Make a Bigger Impact on Stage)
• Week 3 Takeaways
Week 4: Invoking Your Artist Image in Your Booking Efforts
This week, we'll walk through how to incorporate your artist image in your booking efforts including your booking pitch, your press kit, and your follow-up.
• Intro: The Details of your Artist Image for More Perfect Booking
• Using Your Artist Identity in your ePress Kit
• Get Responses with the Perfect Follow-up and Your Artist Image
Week 5: How Your Artist Image Attracts True Fans, Establishes Loyalty, and Builds a Community
This week is all about your engagement with your community. A big part of your artist branding is the way you present yourself to your audience both in communication and in online presence. We'll take a look at how this reflects on your website, in your social media strategy, and in your email newsletters.
• Intro: A Lack of Good Artist Development Impacts Your Ability to Get Fans
• 5 Genius Artist Image Techniques: Shine on Your Website
• Email Welcome Funnels & How to Never Run out of Topics
• Using Your Artist Identity in Social Media Content Strategies
• #1 Facebook Strategy to Engage & Spark Fan Loyalty
• 5 Keys to Generating Buzz
Week 6: Transfuse Your Artist Image Into Your Live Performances
This week we'll cover how to implement elements from your branding into the one-on-one experience, i.e. live performances.
• Intro: Where Your Artist Image Really Shines
• Using Your Artist Image | The Visual Appeal
• Using Your Artist Image | Enhancing the Experience
• What do people remember most?
• Using Your Artist Image in Stage Banter & Set List
• Using Your Artist Image on Your Merch Table
• Using Your Artist Image After Your Show
Week 7: Course Wrap Up | The Art of Re-branding
Congrats you're in the last week of the Music Branding Course. Let's wrap up and discuss how you can re-package these lessons throughout your entire career.
•What is Re-Branding and why do you need it?
• How to Re-Brand Yourself
Conclusion and Survey
Congratulations for completing this Music Branding Course! Here's a personal message from me and I'd love to hear your feedback!
• Final Thoughts + Survey
Your Instructor
Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between.
Her music is a sultry down to earth blend of soul, pop, and gospel.
Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts.
In addition to business coaching, Anitra Jay is the creator and managing editor of TheCraftyMusician.com an online resource for independent artists to hone their business development skills to make a living, doing what they love.
CONTACT
Contact: anitrajay@thecraftymusician.com
Site: www.TheCraftyMusician.com
